Che cosa significa davvero "Made in Italy"?

Dialogue with MARCO BETTIOL, the author of the book ““RACCONTARE IL MADE IN ITALY: un nuovo legame tra cultura e manifattura”; A debate on the Italian manufacturing reality and how to transmit this value.

On the occasion of its THIRTIETH ANNIVERSARY, VENETA SEDIE inaugurates the new SHOWROOM in its historic headquarter.

For the occasion, we want to involve you in this conversation about “Made in Italy”, a concept that is part of our history and towards which we feel a strong connection.

"Telling the quality of Italian products is one of the challenges it is called the manufacturing of our country. Made in Italy continues to be a very successful brand in the world: the fact remains that the enlargement of the markets in which our businesses coincides with the need for new and effective way to explain the cultural contents on which the value of the Italian product found. The language of traditional marketing, advertising in mass media public relations, are faced with the great technological opportunities that today provides the network: a commitment that requires expertise and professionalism on which you need to invest. "

Speakers:

ENRICO ROSA
Veneta Sedie Marketing Manager

CRISTIANO MARCHIORO
President of Sculdascia Lab

MARCO BETTIOL
Author, researcher and professor of Internet Marketing at the University of Padua


Moderator:

ALESSANDRO ZUIN
editorial coordinator of the Northeast Companies Corriere

concluding cocktail with local excellence

Friday, September 16, 2016 from 6:30 pm to 8:00 pm
Casale di Scodosia - Via Caodalbero, 85, 35040 Casale di Scodosia


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